It’s hard to believe that 2022 is right around the corner. The new year brings new aspirations in our personal and professional lives. Small businesses have their own unique challenges and joys, and with that comes the need for different goals. Whether you are an employee or an owner, here are four resolutions you can make for your small business this year.
1. Get Social
Social media is no longer a “nice to have” element in a business, it is essential. An active presence on these platforms can make or break a business. Create cohesive branding with a color palette, font, and logos. Find an aesthetic by trying out different types of content and see what followers find the most engaging. Don’t know where to start? Check out our guides for using platforms to your advantage: click here for Instagram and here for Facebook.
2. Outsource
New Year’s resolutions can often feel like one more thing on the to-do list. This year, take something off of your plate by outsourcing part of your business. With freelancer sites like Fiverr, you can find someone to help with any task, from web design to social media management. You can also take on an intern for hourly help with projects. Another way to outsource is by utilizing a shared workspace. Tap client services coordinators to assist with call answering, reception services, and more.
